How preference markets assist new product idea screening

How preference markets assist new product idea screening

Antecedents and Consequences of Reflexivity in New Product Idea Screening

Pre-development activities, such as new product idea screening, are considered to play an important role in innovation success. At the screening stage, a management team evaluates new product and service ideas and makes a first go/no-go decision under high levels of uncertainty and ambiguity. The present study proposes and tests a model of team-level antecedents and consequences of reflexivity ...

Crowdsourcing of Idea Generation and Selection and New Product Performance

This research-in-progress seeks to understand the effects of crowdsourcing idea generation and selection on new product performance. The extent of crowdsourcing is conceptualized in terms of openness in idea generation and selection; new product performance is measured in terms of product innovativeness and sales growth. Preliminary findings from an analysis of 50 products indicate that idea ge...

What Do We Know about New Product Idea Selection?

The strength of the emotional feeling implicit in the commonly used phrase “selecting the next killer app” powerfully summarizes the importance of new product idea selection. People in Silicon Valley often use this phrase to describe their enthusiastic pursuits of new successful software application ideas. Selecting new product ideas is important not only to high-tech firms but also to many oth...

IDEA Version Nine Product Profile